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BRAND EVOLUTION
SUSTENIR AGRICULTURE

The task was to evolve the existing Sustenir logo to keep it in line with their evolving brand ethos. Moving away from pure agriculture into urban lifestyle and overall health, the logo is a symbol of vitality and timeless longevity.

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Accompanying the logo evolution is the creation of new icons that easily convey to consumers the lifestyle benefits of Sustenir products, moving away from scientific jargon commonly associated with health brands.

 

We proposed a new colour palette, a fresh take on communicating health in the language of colour. Green, a symbol of fresh salad leaves, and bright bold colours as accents like wholesome salad toppings giving you well balanced nutrition.  

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